A pretty website is great - but if you’re afraid to touch it or make updates because you might break the whole thing if you do…that’s a problem.
The best website platform for a non-techy business owner is the one you'll actually open when your hours change, your prices go up or you launch something new. Not the one with the most features. Not the one your cousin's friend swears by.
I build and update websites for small business owners all the time, so I've seen what happens after the launch confetti settles. Some sites get updated on a Tuesday between client calls. Others get a sticky note that says "fix website" and sit untouched for three years.
So I rated the big platforms on one question: can you actually keep up with this yourself?
These scores are my own opinion, based on working inside these platforms with real clients. Nobody paid me for them. Yes, the platform you love might get roasted a little.
Sorry, not sorry.
The ratings
Wix: 7/10
Great analytics and room to grow. There's a lot you can do here.
The catch is the day-to-day editing. Moving things around isn't as user-friendly as it should be. Updating each device type and dealing with things going outside the grid lines? Annoying.
Best for: business owners who love having options and want to dig into their numbers.
Showit: 7/10
Gorgeous websites. Truly. If visuals are your love language, you'll get it.
But it's difficult for little changes. New elements carry over to both versions, but things like placement and font settings are adjusted independently on desktop and mobile. So one small update can turn into two, and it takes a lot longer.
Best for: visual brands that care most about custom design and don't need to change things often.
Shopify: 7/10
Great if you sell products. A lot of house if you don't.
A physical product shop belongs here. A coach with one service page and a contact form does not need all these rooms.
Best for: product-based businesses and online shops.
WordPress: 3/10
Very powerful. Also very likely to make you ask "what's a plugin?"
It can do almost anything, and that's the problem. If you have a developer or a team, great. If it's just you between client calls, this is a lot to keep up with.
Best for: businesses with someone technical on hand.
Squarespace: 9/10
One walkthrough video and you're off.
This is my top pick for most service-based business owners who want to keep up with their own site. When a client wants to update things on their own, this is usually where I point them. It's the platform I'd choose over WordPress every time for someone who doesn't want website maintenance on their to-do list.
Best for: coaches, consultants, service providers and anyone who wants to update her own site without calling for backup.
No website at all: 0/10
It’s 2026. You NEED to have a website at this point, or you’re missing out on a whole lot of opportunities to reach more of your ideal clients FAST>
We want answers - and we don’t want to have to search around for them.
Simple works! Just get it published already.
Good news: this one has the easiest fix. Stop guessing and get it launched somewhere you can actually use.
How to choose your website platform
Pick the platform that matches how you'll actually run your website, not the one with the longest feature list.
Before you pick, ask yourself three questions:
Who is updating this? If the answer is you, ease of use beats every fancy feature.
What are you selling? Products and services need different things from a website.
How often will it change? New offers, prices and dates all need a home. The more often things change, the simpler your editing should be.
On the wrong platform? We can fix that.
A website only works if you can keep it working. If yours has been sitting at 80% or you've been avoiding it for years, you don't have to spend your weekends figuring it out.
In a VIP Day, I can move, build or clean up your website in one focused day. Then I leave you with a walkthrough video, so you know exactly how to update it yourself.
[Book a free call] and let's get your website off your to-do list.
